Homemade

The food delivery market is saturated with mass-produced, standardized options. Yet, in every neighborhood, there are talented home cooks creating authentic, heritage-rich meals that simply cannot be found in a commercial restaurant. Until now, these "micro-entrepreneurs" faced significant barriers to entry: high startup costs, complex regulations, and a lack of digital infrastructure.

Homemade bridges this gap. It is a compliant, hyper-local marketplace that unlocks the "hidden kitchen" economy. By connecting food lovers directly with local chefs cooking from their own homes, the platform offers alevel of authenticity, transparency, and culinary diversity that traditional delivery apps cannot match.

Why We Invested

At DJN Ventures, we look for scalable platforms that solve real human problems. Our investment in Homemade is driven by three core convictions:

1. Disruptive Unit Economics: Unlike "dark kitchen" models or restaurant franchises, Homemade’s model leverages existing infrastructure: the home kitchen. This results in a highly scalable, asset-light business model with strong network effects.
2. Inclusive Innovation: We are proud to back a founder with a migration background who is turning cultural heritage into economic opportunity. Homemade B.V. empowers individuals, often from underrepresented groups, to become independent entrepreneurs, aligning perfectly with our fund's goals.
3. The "Real Food" Movement: Consumers are increasingly seeking connection and transparency. They want to know who is cooking their food and where it comes from. Homemade capitalizes on this shift away from industrial food toward personal, community-based dining.

The DJN Difference: Smart Capital in Action

We believe that capital alone is rarely enough to build a category-defining company. Our partnership with Homemade B.V. is the quintessential example of our "Smart Capital" philosophy.

We structured a hybrid investment comprising both an investment for working capital and a dedicated Advisory engagement. This ensures that our interests are completely aligned with the founder's success.

Our hands-on support focuses on:

• Operational Excellence: Professionalizing the "chef onboarding" process to ensure quality and safety at scale.
• Strategic Growth: Refining the go-to-market strategy to expand into new cities while maintaining hyper-local density.
• Fundraising Readiness: Preparing the financial models, valuation strategy, and investor narratives required for a successful Seed and Series A round.

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